Quality awareness is a mindset that is often passed on from one generation to the next. If a brand or product is consistently dependable and durable, and meets or exceeds discerning standards, trust is slowly built. Once that trust is formed, we will be able to recommend it to the next generation. Thus, the love for a brand can also be passed down through generations. Some things become family traditions – for example, a mother buying her daughter her first bra from HANRO.
Since our founding in 1884, we have captured the spirit of each generation within our collections. This has resulted in iconic collections that reflect the values of generations and shape the HANRO brand yesterday, today, and tomorrow.