STYLE ICONS SINCE 1985

GENERATIONS

SHOP NOW

STYLE ICONS SINCE 1985

GENERATIONS

SHOP NOW

STYLE ICONS SINCE 1985

GENERATIONS

SHOP NOW

Women

Men

FALL/WINTER 2021

GENERATIONS

Quality awareness is a mindset that is often passed on from one generation to the next. If a brand or product is consistently dependable and durable, and meets or exceeds discerning standards, trust is slowly built. Once that trust is formed, we will be able to recommend it to the next generation. Thus, the love for a brand can also be passed down through generations. Some things become family traditions – for example, a mother buying her daughter her first bra from HANRO.

Since our founding in 1884, we have captured the spirit of each generation within our collections. This has resulted in iconic collections that reflect the values of generations and shape the HANRO brand yesterday, today, and tomorrow.

Quality as priority

Our demands on quality and excellence extend to our production sites. No expense is spared in meeting these demands, which includes HANRO manufacturing and finishing our own fabrics.

Thanks to our state-of-the-art production processes, the fabrics we create are unique. Seamless and hem-less finishes, soft mercerization, and the very closest stitching requirements are just a few of our innovations, all of which we are constantly working on developing further.

80% of fabrics are produced 'inhouse' in Austria

All HANRO products are STANDARD 100 BY OEKO-TEX® certified.

We only use the best and highest quality cotton