„When you draw by hand, it feels more personal as everyone has a different hand strokes and style.” NORA DÖRING, Designer
What was the inspiration behind the 'Celia' print?
What are the main colors in 'Celia'?
What makes the sleepwear collection so special?
What is it like to see the finished product with the print you drew yourself?
Your styling tip for 'Celia'?
In general, how is a new print created?
Once the theme of the print is decided, I start researching and building a world of images. I select motifs and elements that I can easily imagine in a print format. To refine the research, I hand-draw individual elements that I particularly like. Then I start with the first drafts and put these elements together to create a harmonious composition.
After that, the colors come into play. We think about which key colors we should use so the print can be combined with other styles in the collection.
We try out different color variations, play with the background colors, and the individual elements. We, then discuss as a team and everyone gives their feedback. Afterwards, we make small changes and finalize the print. The print is printed on the fabric for the first time, this is called the test print. For 'Celia', we worked in partnership with our printer in Italy. This process is repeated until the colors on the fabric match our expectations. We do not get to see the finished product until the photo samples for the shoot arrive from the sewing factory.
The creative process at the beginning of a new collection is about working on themes, creating mood boards, etc. that's when the ideas are allowed to be wild.
MY SOURCE OF INSPIRATION
Travel and nature. As a designer, you are constantly gathering and storing inspiration.
To appeal to as many people as possible from different cultures with different tastes and preferences with one design.