Essential Horizons
Autumn | Winter 2025
The Autumn/Winter 2025 campaign "Essential Horizons" celebrates timeless elegance and effortless style. Highlight of the season: 40 years of the iconic 'Cotton Seamless' spaghetti top.
Basics - Simplicity Redefined
The "Essential Horizons" collection focuses on the basics: timeless designs made from luxurious materials that are versatile, elegant and of the highest quality. The collection combines classic basic styles with modern trend highlights and offers comfort and style for every moment of the day - from morning to evening.
At the heart of these basics is the legendary HANRO basic icon, which embodies the essence of simplicity and timeless elegance like no other: the Cotton Seamless Spaghetti Top, style icon since 1985.
An Icon Is Celebrated
Since 1985, the Cotton Seamless Spaghetti Top has embodied HANRO's philosophy of style, comfort and timeless design. Nicole Kidman's appearance in Eyes Wide Shut made it an icon. For its 40th anniversary, the HANRO design team has reinterpreted the spaghetti top without losing its original character. It remains a classic made of seamless workmanship and luxurious cotton.
Making Of
The new campaign was shot in a picturesque coastal landscape in Portugal, which inspires with its vastness and natural elegance. The golden light and soft horizons underline the aesthetic of the collection - a perfect backdrop for the basics..
"Portugal is the perfect setting to tell our story and values. The connection to our production site and the timeless aesthetic of our brand were beautifully captured by the team."
DUSKO DRAGAS
Head of Marketing